Why No One Reads Your Blog
Content generation is king.
And it makes me want to vomit.
Click bait and sales funnels are the supposed answers to the modern American Dream: earning six figures from the luxury of our homes, the open road, or the next airport terminal. We create content for the sole purpose of taking up space in the quickly filling ether, with the hopes our content becomes cash.
When the internet was young, we were in diapers, light wash mom jeans, or setting up camp in our mother's ovaries, every addition to the world wide web added value. A website tour of the Betsy Ross house was perfect for a small child in California obsessed with American history. A forum for Mac system support was a gift from technology heaven. Now, we're bombarded with thousands of blogs with calligraphy titles, responsive Wordpress design, and about me pages telling the quintessential Cyberella story: boy/girl hates job, finds passion online, generates content, quits day job, lives meaningful life thanks to passive income. Each of these beautiful stories couples with affiliate links to the same courses, e-books, and web hosting offers as every other blog in their niche.
But what value can we actually find in the repetition of content?
We all have stories to tell. It's the wonderfully unique aspect of human existence. Despite what the Millennial haters say, we actually are special snowflakes. Yet, one look at the internet, and any alien race would hardly see individuality. Obsessed with writing more, posting more, collecting more likes to earn more cash, we don't consider the actual value of another article promising a recipe for joy that only delivers a half written list of ingredients optimized for Google search ranking.
My unabashed dream is internet celebrity. Not because I want the world to like my face or copy my outfit of the day, but because I want to share stories. I literally want to be valued just for being who I am: a dabbler, a thinker, a funny, quirky writer who cured Lyme Disease, makes plays, and can't get a date because of unhealthy attachment to Whole Foods employees. But, if content is king, the reign of Queen Amy isn't on the forefront. My likelihood of going viral is practically zero. I am a woman. I am not angry enough, political enough, or half naked enough to drive the average reader to read or share this content. I make no promises to change your financial life with my ecourses. I have no listicles or celebrity gossip. I won't be queen for a day, fifteen minutes, or a single hot second on the internet scene if the content generation sees no value in my content. Maybe my content actually has no vale.
My likelihood of going viral is practically zero. I am a woman. I am not angry enough, political enough, or half naked enough to drive the average reader to read or share this content.
As I tireless throw my thoughts and feelings into the void, waiting for them to stick like a perfectly cooked spaghetti on the internet's kitchen wall, I can't help but wonder, if there's no value in content, is there value in a dream?
How do you feel about content generation? Am I too harsh on the internet industry? How do you feel about this post in general? Tell me about it in the comments!